AI HAS ALREADY CHANGED LOGISTICS. NOW IT'S CHANGING THE PARCELLY EXPERIENCE.

AI HAS ALREADY CHANGED LOGISTICS. NOW IT'S CHANGING THE PARCELLY EXPERIENCE.

Artificial intelligence is reshaping industries across the world, transforming the way businesses operate, make decisions and serve customers.

At Parcelly, AI has been helping power our technology for some time. Behind the scenes, intelligent systems have supported optimisation, automation and operational decision-making across our growing network.

Now, the next chapter begins...

‍FROM BACKEND INTELLIGENCE TO FRONTLINE INNOVATION

Today, we're bringing that intelligence directly into the tools used by our Network Partners every day.

Why?

Because parcel volumes are increasing, customer expectations continue to rise, and operational processes are becoming more complex. The challenge for you is no longer simply managing parcels, it's doing so quickly, accurately and efficiently during increasingly demanding trading periods.

‍MAKING SUPPORT MORE ACCESSIBLE

Many of you may already have spoken with Phoebe, our new AI-powered virtual receptionist.

Phoebe is the first step in a broader strategy focused on improving support accessibility across the Parcelly network.

Traditionally, receiving assistance has relied on operating hours, availability and routing enquiries to the correct team. We have listened to you and understand that as volumes grow, support must become faster and easier to access.

Phoebe helps create a smoother support experience, giving Network Partners access to support 24 hours a day, 7 days a week.

‍BREAKING DOWN LANGUAGE BARRIERS

One of the most powerful applications of AI is its ability to make technology more accessible.

Whether communicating in English, German or many other languages that will soon be available, intelligent language recognition helps create more natural interactions across Parcelly's diverse network.

Oh, and one more thing. New team member starting? Need a refresher? Signing up another store? Our AI training agent is ready to handle the entire process whenever you need it, making onboarding quicker and more accessible than ever.

‍RETHINKING PARCEL PROCESSING

For years, parcel acceptance and collection have relied on locating and scanning the correct barcode manually. Whilst effective, this can create unnecessary friction, particularly during peak periods when speed and accuracy are critical. As parcel volumes continue to grow and fraud becomes an increasing concern across the industry, retailers need smarter tools that help improve both efficiency and confidence during parcel processing.

That challenge led us to ask a simple question:

What if the technology could identify the parcel information for you?

The result is Intelligent AI Parcel Recognition, currently being introduced through ongoing app enhancements and scheduled for launch ahead of the Christmas peak season.

Using advanced visual recognition technology, the feature can analyse parcel labels in real time, intelligently identifying the correct barcode and shipment information required for processing.

‍SUPPORTING STORES DURING PEAK

The goal is not to replace existing workflows.

The goal is to enhance them.

Network Partners will continue using the scanning methods they already know and trust, whilst having the option to utilise AI-assisted processing whenever it adds value.

By combining traditional scanning with intelligent automation, Parcelly is creating a more flexible operational experience designed to support higher parcel volumes, reduce processing friction, combat fraud and help stores maintain efficiency.

‍ACCELERATING THE FUTURE OF PARCEL TECHNOLOGY

These developments represent another step in Parcelly's wider technology strategy.

From intelligent multilingual support to AI-powered parcel recognition, our focus remains on building solutions that strengthen operational efficiency while improving the experience for Network Partners, carriers and consumers alike.

As parcel volumes continue to grow and logistics networks become increasingly complex, intelligent systems will play a critical role in helping people make faster, more informed decisions.

At Parcelly, we are committed to developing technologies that help Network Partners save time, reduce operational friction and deliver a better experience for customers, creating a smarter and more connected parcel network for everyone.

And this is just the beginning. Going forward, Network Partners can expect regular technology updates every 6 months as we continue to invest in innovation and deliver new features that make your life easier.